Wheels

Wheels & Wheelsets

The contact
points that count.

Wheels are the single most impactful upgrade you can make to a bike. Wheels have what is known in physics as rotating mass – which is the sum of the weight of everything from rims, to spokes, to tires and tubes. Lighter wheels spin up faster, carry speed better through corners, and reduce fatigue over long rides.

Road
Gravel
Carbon
Tubeless-ready

Why wheels matter

The best upgrade
in terms of grams/$ spent.

No other component improves the feel of your bike as dramatically as a quality wheelset.

up to 25%
reduction in rotational mass

up to 10%
reduction in total aerodynamic drag at speed

What better wheels give you

Feel the difference.

A quality wheelset transforms every aspect of the ride — from the first pedal stroke to the last kilometre.

Faster Acceleration

Rotating mass costs twice the energy of equivalent static mass to accelerate. Shaving 100g from your rims feels like removing 200g from your frame — you notice it instantly out of corners, on climbs, and every time you sprint.

Stiffer Power Transfer

Precisely laced carbon rims transmit your power directly to the road — no flex, no energy lost under hard accelerations and sprints.

Lower Aero Drag

A deeper rim section cuts through the air with less resistance. Wheels account for around 10% of total aerodynamic drag — making a deeper rim one of the highest-value aero upgrades available.

Not sure what wheel spec you need?

Our team can advise on rim depth, width, hub standards, spoke count, and tubeless compatibility for your specific bike and riding goals.

Get in touch →

Spec your perfect
set of wheels.

Choose rim depth, width, axle standard, freehub body, and decal colour. Built to order from $1,350 CAD — 5–6 week turnaround from Arnprior, Ontario.

Start building →
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